Fishi is the Head of Marketing at Sett. His brain is a chaotic jukebox of ideas with more cultural references than any feed can handle. He collects sneakers and plays chess while you’re still counting sheep.
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Grand Games Spotlight: Sniper On the Game, Shotgun On the Ads
Host
Jonathan Fishman
Hot Takes
Unpredictable Hits #012: 262 Games Launched, 3 Won + What AI Changed in UA Creative
Host
Jonathan Fishman
Newsletter
The State of AI in UA Creative
Host
Jonathan Fishman
Hot Takes
Unpredictable Hits #011: UA Became Lab Work + 1,000 Ads For A Single Launch
Host
Jonathan Fishman
Newsletter
Game Growth is Changing, Are You?: Webinar Recap and Notes
Host
Jonathan Fishman
Hot Takes
The UA Creative Scientist
Host
Jonathan Fishman
Hot Takes
Introducing Sett for Mobile Game UA
Host
Jonathan Fishman
Hot Takes
Unpredictable Hits #010: The Last Lever
Host
Jonathan Fishman
Newsletter
Sett Raises Series B, Bringing Total Funding to $57M
Host
Jonathan Fishman
Hot Takes
The Future of Work in UA Is Managing a Team of AI Agents
Host
Jonathan Fishman
Hot Takes
Unpredictable Hits Newsletter #009
Host
Jonathan Fishman
Newsletter
Newsletter 008: UA Creative Strategy in the AI Gold Rush + Rovio’s vp global marketing podcast
Host
Jonathan Fishman
Newsletter
UA Creative Strategy in the AI Gold Rush: Webinar Recap and Notes
Host
Jonathan Fishman
Hot Takes
What Does Winning UA with Playable Exploration Look Like?
Host
Jonathan Fishman
Hot Takes
Newsletter 007: State of Gaming at $81.8B + The Playable Strategy Behind Flambe’s $10M/Month
Host
Jonathan Fishman
Newsletter
Newsletter 006: Podcast with Zynga’s SVP + Why Misleading Creatives Actually Work
Host
Jonathan Fishman
Newsletter
Misleading Game ua creatives and Why They Work
Host
Jonathan Fishman
Hot Takes
PGC ’26 Recap: Three Shifts for UA & Creatives
Host
Jonathan Fishman
Hot Takes
Newsletter 005: PGC Recap & a sh*t ton of things you can’t miss
Host
Jonathan Fishman
Newsletter
Newsletter 004: Playable Analytics, Managing AI minds & PGC London 26
Host
Jonathan Fishman
Newsletter
Your Playables Are Black Boxes. Open Them.
Host
Jonathan Fishman
Hot Takes
2026 Mobile Gaming predictions, Gossip Harbor playable strategy & UA Skills for the ai era
Host
Jonathan Fishman
Newsletter
2026 Gaming Predictions: What the Industry Sharpest Minds See Coming
Host
Jonathan Fishman
Hot Takes
On-Demand Webinar: UA Skills for the AI Era with Supersonic
Host
Jonathan Fishman
Hot Takes
How Winners Build a Mobile Game UA Creatives & Playables Machine
Host
Jonathan Fishman
Hot Takes
Playable behavior, unity, and an agent that plays genshin impact
Host
Jonathan Fishman
Newsletter
7 killer tips to improve your game playables performance
Host
Jonathan Fishman
Hot Takes
Which skills mobile game UA people need to dominate to win the AI era?
Host
Jonathan Fishman
Hot Takes
The state of playables & ad creative index
Host
Jonathan Fishman
Newsletter
It is a ML World, and it will be nothing without a playable or two
Host
Jonathan Fishman
Hot Takes
THE STATE OF PLAYABLES Q4-25
Host
Jonathan Fishman
Hot Takes
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