Unpredictable Gits
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Episodes
Shay Ze'ev Yosifon
VP Marketing, Zynga
Launching Monopoly Go, the Last UA Lever, and the Future of UA Managers
Shay Yosifon takes us inside the launch of Monopoly Go, from soft launch KPIs deep in the green to scaling harder than anything he’d done before. Creative as the only lever left, marketing embedded inside game teams, playable ads built by game designers and a sharp view on where UA is heading: signal optimization, feeding the algorithm better and faster than your competitors.
#Barcelona
S 2 / E 5
MARILYNE CHASSEUR
Director of performance marketing, Scopely
The Death of Manual UA, Building Marketing Squads, and Why UA Becomes Growth Hacking
In this episode, Marilyne Chasseur walks us through her philosophy of marketing as an orchestra, how she builds “marketing squads” where data and art share the same KPIs, why creative testing is about lowering risk not chasing volume, and her prediction that as manual campaign control disappears, the future of UA is growth hacking the algorithm from the inside out.
#Barcelona
S 2 / E 4
Luis de la Cámara
VP Global Marketing, Rovio
Player Motivations, Protecting a Legacy IP, and Why APAC Is Winning
Luis de la Cámara breaks down what it takes to market Angry Birds, why player motivations drive every creative decision at Rovio, how they protect an IP built to last 100 years, and why he believes Chinese and Turkish studios are already winning the battle for the West.
#Barcelona
S 2 / E 3
Asi Burak
Chief Business Office, Tilting Point
UA Financing, Big IP’s and a Changing Industry
Asi Burak shares how Tilting Point evolved from traditional publishing to pioneering UA financing, why entrenched market leaders are making it harder than ever to launch new games, and the strategic thinking behind working with major IPs like 007 and SpongeBob.
#Barcelona
S 2 / E 2
Yair Melamed
Senior Vice President Games, Zynga
New Games, Rising CPIs, and Why Great Executives Stay in the Details
Yair Melamed shares why the best gaming executives stay obsessed with details even while managing over a thousand people, how to optimize an existing portfolio of live games, and the data-driven approach behind scaling mobile games.
#Barcelona
S 2 / E 1
Jon Bellamy
CEO, Jagex
RuneScape Community, Craft and AI: Running a Game That Never Dies
Jon Bellamy talks about his career, taking the helm at Jagex and the path for tremendous growth for one of the most loved franchises in gaming.
#London
S 1 / E 4
Shaun Rutland
Ex Co-Founder & CEO of Hutch, Co-Founder & CEO of Anorak
IP games, running successful studios, and building new ones in the era of AI
The amazing founder of Hutch talks about succeeding with IP games, his unbelievable career and starting new studios in the era of AI.
#London
S 1 / E 3
Zeynep Tasoz Cataner
Senior Marketing Creative Director, Zynga | T2
Authenticity at Scale: UA & Creatives in the Era of AI
Zeynep Tasoz Cataner, senior marketing creative director at Zynga & Take Two talks about finding winning UA creative concepts
#London
S 1 / E 2
Akin Babayigit
co-founder, tripledot & managing partner, arcadia
Launching new games, emerging gaming hubs and the era of AI
Akin Babayigit, Co-Founder of Tripledot and Managing Partner at Arcadia, shares insights on building successful mobile games, the evolution of gaming hubs around the world, and how AI is transforming game development and marketing.
#London
S 1 / E 1
Release
March, 2026
Stephane Kurgan
ex COO at King, Founder at QDE
Lessons from scaling King, Mastery in game studio operation, and how AI will affect the business of games
Stephane Kurgan, one of the most talented operators in the business of games talks lessons from King, AI, and scaling titles and companies.
#London
S 1 / E 5
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