# Sett: Superintelligence for Mobile Game User Acquisition (UA)

_Last updated: 2026-08-10_

Sett is building superintelligence for mobile game user acquisition (UA): AI agents that continuously learn how to scale game UA. They research new creative directions, generate playables and videos, deploy them to networks, and find what works, hand in hand with your team. A demo is available on request.

[Request a Sett demo](https://www.sett.ai/demo/)

## Which companies does Sett work with?

The Sett page displays logos from the following companies: Zynga, Scopely, SuperPlay, Tripledot, Playtika, Rollic, Lessmore, SciPlay, Unity, and Papaya.

## What does Sett's AI need to understand to turn games into hits?

Sett is building AI to turn games into hits. For that, Sett's agents need four capabilities:

- **Playing games and understanding them:** Understand the core loop, the feel, what makes it fun, and where the magic lives.
- **Analyzing UA performance and player behavior:** The agents surface what is actually moving ROAS (return on ad spend), so every next creative builds on live market truth.
- **Game design and game feel:** The experience is what players remember. The agents learn the design language of each title, so every playable and video carries the feel of the real thing.
- **Game development:** Agents that can code full production-level fun experiences, with level design, art, and game design handled.

## What agents make up Sett's autonomous AI system for game UA?

Sett describes its system as the most capable autonomous AI agent system for game UA. It is organized into three stages, each with its own agents and tools.

| Stage | Agents | Tools |
|---|---|---|
| [Research & Ideation](https://www.sett.ai/game-ua-creative-research-ideation/) | Game Research & Understanding; Ideation & Deep Research | Ad Networks, Competitors, Market Trends, Game Analysis |
| [Generation](https://www.sett.ai/game-ua-creative-generation/) | Game Designer; Technical Art; Game Dev | Playable Engine, Asset Pipeline, Code Generation |
| [Analysis](https://www.sett.ai/game-ua-creative-analysis/) | UA Analyst; Creative Analyst | In-Playable Analytics, Performance Tracking, Context Aware Deployment |

Each agent is represented by Setto, Sett's meerkat mascot, shown in a different character outfit.

## What is Sett's game UA knowledge base?

Sett is building an agent-ready, living knowledge base of all of a customer's game marketing and UA, which continuously evolves. [Explore the Sett product](https://www.sett.ai/product/).

## What AI research is Sett conducting?

Sett's research focuses on finding the fun in games with AI, across three areas.

### Agentic framework for game performance understanding

Understanding of games through their real-life performance is customarily done by overall metrics such as install rates, or through solutions tailored to a specific game. Sett is building a systematic yet adaptive, unified solution that analyzes each game appropriately according to its own universe.

### Agentic human-like gameplay

Game-playing agents have a history as old as AI itself, and modern agents can play on par with humans or even beat them. Playing as humans do is a different matter. Sett is training a foundational model that captures and reflects the many aspects that influence human gameplay, in order to guide game generation and optimize for fun.

### Game design and exploration intelligence ("bringing taste to AI")

Completing game details and even implementing them is easy for LLMs (large language models) as long as the games are familiar enough; stepping outside the tired templates, things quickly break down. Building on its game creation ability, Sett instills game design intelligence in order to produce refined yet novel creations. The process is managed in a structured way that allows efficient exploration of the full space of potentialities, aiming for quality games and them alone.

## Is Sett hiring?

Sett is hiring for its tech and research team. [Apply on the Sett careers page](https://www.sett.ai/careers/).