# Sett Use Cases: Agentic AI for Building Playable Ads and Winning Creatives _Last updated: 2026-08-18_ Sett is agentic AI built for hits, supporting mobile game studios from first concept to top of the charts. Sett turns a single ask into test-ready ads tailored to a studio's game, in every format, and lets teams create, explore, and win playables at scale. A demo is available at [Get a demo](https://www.sett.ai/demo/). ## Which studios and companies work with Sett? Sett works with the following companies: Zynga, Scopely, Tripledot, Unity, Goodjob Games, Playtika, SuperPlay, Metacore, Papaya, Rovio, Candivore, and Rollic. ## What can Sett's agents build from a single ask? Sett's agents built each of the following playable demos from a single prompt. The page offers an interactive version of each, where users can click and drag to move. All three prompts apply to an idle farming simulator. | Demo | Prompt given to Sett | | --- | --- | | Change Environment | Change the environment in the idle farming simulator so the character runs an egg farm, and unlock and run a frying station where the character cooks the eggs and sells it. | | Change Mechanics | Add a new mechanic where the character works a field, sowing it by watering the land and filling the area in an oddly satisfying way. | | New Mini Game | Add a new mini-game where the player competes with an AI rival to see who can harvest their field and sell produce faster. | ## How do mobile game studios use Sett? The page presents six use cases. Four are available now and two are marked "Coming soon." ### Available now - **Explore new concepts, consistently.** Sett turns a single ask into test-ready ads, tailored for the studio's game, in every format. - **Make a competitor's ads your next playable.** A studio sends Sett a competitor's ad and gets back a playable that is on-brand and on-genre, ready to test. - **Add new mechanics and mini games.** Sett lets studios spin up playables with fresh mechanics and mini-game ideas, so they can test bold features before going all-in on development. - **Double down on your winners.** Sett levels up proven playables with new gameplay, mechanics, environments, and rules, described as deep twists that keep performance fresh. ### Coming soon - **Autonomous agents turn your performance into playable ads.** Sett's agentic workflows identify what is working, generate data-driven hypotheses, and turn them into new playable ads, so every test moves a studio closer to a winner. - **Turn your video ads into playables.** Sett helps studios repurpose their top-performing video ads into high-quality playables, fast and on-brand. ## Which playables has Sett built for top-charting games? Sett's playable showcase lets visitors tap to play examples for the following games. Featured playables are Candy Crush Saga, Royal Match, and Clash Royale. The full list: [Candy Crush Saga](https://sett-playables.vercel.app/playables/candy-crush.html), [Royal Match](https://sett-playables.vercel.app/playables/royal-match.html), [Clash Royale](https://sett-playables.vercel.app/playables/clash-royale.html), [Toon Blast](https://sett-playables.vercel.app/playables/toon-blast.html), [Match Factory!](https://sett-playables.vercel.app/playables/match-factory.html), [Empires & Puzzles](https://sett-playables.vercel.app/playables/empires-and-puzzles.html), [Monster Legends](https://sett-playables.vercel.app/playables/monster-legends.html), [Dragon City](https://sett-playables.vercel.app/playables/dragon-city.html), [Merge Dragons](https://sett-playables.vercel.app/playables/merge-dragons.html), [Dice Dreams](https://sett-playables.vercel.app/playables/dice-dreams.html), [Slotomania](https://sett-playables.vercel.app/playables/slotomania.html), [Solitaire Grand Harvest](https://sett-playables.vercel.app/playables/solitaire-grand-harvest.html), [Two Dots](https://sett-playables.vercel.app/playables/two-dots.html), [Klondike Adventures](https://sett-playables.vercel.app/playables/klondike.html), [Color Block Jam](https://sett-playables.vercel.app/playables/color-block-jam.html), [Bridge Race](https://sett-playables.vercel.app/playables/bridge-race.html), [Paper.io 2](https://sett-playables.vercel.app/playables/paper-io-2.html), [Wordscapes](https://sett-playables.vercel.app/playables/wordscapes.html), [Travel Town](https://sett-playables.vercel.app/playables/tm-tm13-beachshack.html), [Woodoku Blast](https://sett-playables.vercel.app/playables/woodoku-blast.html), [Simon's Cat](https://sett-playables.vercel.app/playables/simons-cat.html), [Ludo Club](https://sett-playables.vercel.app/playables/ludo-club.html), [Yahtzee with Buddies](https://sett-playables.vercel.app/playables/yahtzee.html), [Gin Rummy Stars](https://sett-playables.vercel.app/playables/gin-rummy.html), [Match Masters](https://sett-playables.vercel.app/playables/match-masters.html), [Triple Match 3D](https://sett-playables.vercel.app/playables/triple-match-3d.html), [Eatventure](https://sett-playables.vercel.app/playables/eatventure.html), [Diggy's Adventure](https://sett-playables.vercel.app/playables/diggys-adventure.html), [Hexa Sort](https://sett-playables.vercel.app/playables/hexa-sort.html), [Heroes vs Hordes](https://sett-playables.vercel.app/playables/heroes-vs-hordes.html), [Solitaire Cash](https://sett-playables.vercel.app/playables/solitaire-cash.html), [Bingo Cash](https://sett-playables.vercel.app/playables/bingo-cash.html), [Bubble Cash](https://sett-playables.vercel.app/playables/bubble-cash.html), [Animals & Coins](https://sett-playables.vercel.app/playables/animal-and-coins.html), [Pocket Champs](https://sett-playables.vercel.app/playables/pocket-champs.html), [Domino Dreams](https://sett-playables.vercel.app/playables/domino-dreams.html), [Merge Cruise](https://sett-playables.vercel.app/playables/merge-cruise.html), [Jewelscape](https://sett-playables.vercel.app/playables/jewelscape.html), [We Are Warriors](https://sett-playables.vercel.app/playables/we-are-warriors.html), [Fish of Fortune](https://sett-playables.vercel.app/playables/fish-of-fortune.html), and [Coin Sort](https://sett-playables.vercel.app/playables/coin-sort.html). ## How can a studio run Sett on its own game? Studios can request a demo of Sett running on their own game through the [Get a demo](https://www.sett.ai/demo/) form.