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UATOPIA Panel: Where the Edge Lives When Everyone Has the Same AI

Amit Klein, John Wright and Peter McLaughlin at UATOPIA.

Creativity, experience and player understanding shape this UATOPIA discussion about competitive advantage in mobile games. Amit Klein of PocketHaven Games, Peter McLaughlin of Supercell and John Wright of Turborilla join moderator Amit Carmi to consider where a studio can build an edge as more teams gain access to AI tools.

John opens with the importance of original creative thinking and returns later to the financial discipline of running a studio. Amit Klein adds the experience required to find a game idea that can scale, build the right player experience and make monetization and retention work together.

Peter focuses on understanding the people behind the audience data: what they enjoy outside a game, where their interests overlap and how that knowledge can inform creative work and partnerships. The panel discusses research, communities and the work of turning a player hypothesis into something a team can act on.

The audience questions extend that discussion to smaller studios, production resources and AI tools. The speakers weigh the value of internal capabilities against the scale and expertise available through partners, keeping the focus on the decisions a studio needs to make for its own games.

What you’ll take away

  • Consider creativity, player insight and experience when defining a studio’s advantage.
  • Use research and communities to test ideas about your audience.
  • Connect game design, monetization and retention decisions to the experience you want to build.
  • Weigh internal capabilities and external expertise alongside the financial needs of the studio.

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