UA & creative Winning stories
Talk Is Cheap, Victories Aren’t. here’s the proof.
How Sett's agents came to win and hold a third of Papaya's share of voice
Papaya handed a big share of its creative to Sett's agents across four titles. The agents run the loop and hand back the winners, so the team spends its time on strategy instead of tactics.
Why Sett is a critical part of how Tactile scales its winners
Simon's Cat Match was already a proven hit. Sett's agents gave Tactile the creative volume and variety to keep scaling it, without pulling the team off the game.
How did SciPlay get to massive creative scale with Sett?
SciPlay sets the creative brief and approves every creative before it runs. Sett's agents handle the concepting and production inside that brief, across multiple live titles, all on one engine.
How Sett's agents came to run TikGames' entire UA creative, end to end
TikGames handed the whole creative loop to Sett's agents: ideation, production, analysis. Sett now builds more than 90% of their creative, so their team stays on the game.
How Sett turned a proven Klondike creative into a long-running winner
Vizor already had a Klondike creative that worked. Sett's agents added a new gameplay mechanic that turned it into a fresh winner, one that's stayed in acquisition ever since.
Sett Became Brain Games’ Scalable Creative Engine
Brain Games handed Sett the creative wheel and unlocked speed, scale, and flexibility. What once took weeks now moved in days, with Sett powering 100% of production in just three months.
Animals & Coins & 35% SoV: How Sett Helped InnPlay Build a Winning Creative Foundation
InnPlay was looking for a concept that could cut through a crowded genre. Sett reimagined their core mechanics into an Animals & Coins concept that hit fast, gaining 15% SoV in early tests and scaling up to 35% on a major UA channel.
How Sett exploited a winning concept and unlocked $60K incremental spend for SuperSonic
Supersonic partnered with Sett to stretch a fast-burning hit into sustained growth, with rapid variations that kept it fresh and unlocked new momentum.
2 Winning Mechanics: How Sett Delivered Repeatable Wins for Bagelcode’s Club Vegas
Sett helped Bagelcode push past creative fatigue by reimagining proven mechanics and classic concepts. The result was two standout directions that scaled fast with multiple winning variations backed by data-driven feedback loops.
Ready when you are
