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The latest and best by Sett
Sett Raises Series B, Bringing Total Funding to $57M
Sett announces its Series B, bringing total funding to $57M. We are building AI agents that continuously learn how to scale and improve game UA. The more a studio uses Sett, the sharper it gets.
Host: Jonathan Fishman
The Future of Work in UA Is Managing a Team of AI Agents
AI agents will run the entire UA creative loop. Research, ideation, production, deployment, analysis. The best developers already manage teams of AI agents that write the vast majority of their code. This exact same thing is going to happen to UA. You become the CEO of your role, managing a little company of You.
Host: Jonathan Fishman
UA Creative Strategy in the AI Gold Rush: Webinar Recap and Notes
Everyone has the same AI pickaxe now. We hosted a webinar with BoomBit and Turborilla to find out what is actually working in UA creative strategy.
Host: Jonathan Fishman
What Does Winning UA with Playable Exploration Look Like?
Misleading ads are the most advanced content recommendation system in entertainment. They work because they change the aesthetic signal, which changes the audience the algorithm targets. Here's a framework for finding your game's next winning concept.
Host: Jonathan Fishman
Misleading Game ua creatives and Why They Work
Misleading ads are the most advanced content recommendation system in entertainment. They work because they change the aesthetic signal, which changes the audience the algorithm targets. Here's a framework for finding your game's next winning concept.
Host: Jonathan Fishman
PGC ’26 Recap: Three Shifts for UA & Creatives
PGC London 2026 was a blast Three thousand attendees. Two hundred ninety speakers. We're back in Tel Aviv building, but the buzz from PGC London is still echoing through Sett HQ.
Host: Jonathan Fishman
Your Playables Are Black Boxes. Open Them.
A core component of building a system to find winning creatives at scale goes through knowing how players engage with playables. Read about it here.
Host: Jonathan Fishman
2026 Gaming Predictions: What the Industry Sharpest Minds See Coming
Read Sett's roundup of 2026 mobile gaming predictions from the industry's sharpest minds. We read through dozens of expert predictions and analyzed through the main themes for the upcoming year.
Host: Jonathan Fishman
On-Demand Webinar: UA Skills for the AI Era with Supersonic
Watch this on-demand webinar, with our own Jonathan Fishman and Keren Levy, Supersonic's creative growth director.
Host: Jonathan Fishman
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Sett Raises Series B

Sett is thrilled to announce our Series B funding, bringing the total raised to $57M