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Unpredictable Hits Podcast

Newsletter

Unpredictable Hits #012: 262 Games Launched, 3 Won + What AI Changed in UA Creative
262 casual games launched last quarter. Three of them matter. Gaming crossed $200 billion the same year downloads fell, so the edge now belongs to whoever finds the winners, not whoever makes the most.
Host: Jonathan Fishman
Unpredictable Hits #011: UA Became Lab Work + 1,000 Ads For A Single Launch
Game launches doubled in a year. The winners' list didn't budge. Once volume got cheap, the edge moved to whoever reads the results fastest, which turns the UA manager from a buyer into something completely different.
Host: Jonathan Fishman
Unpredictable Hits #010: The Last Lever
267 games launched in Q4. Seven hit. The networks have a 28-day window. Your game has 720 days. Creative volume plus system thinking is the last lever — and Habby, Dream Games, and AppLovin are pulling it harder than you are.
Host: Jonathan Fishman
Unpredictable Hits Newsletter #009
Scopely on growth hacking UA. AI agents running the creative loop. The $6B Moonton deal. Ad fatigue and why copycat creatives stop scaling after 7 days. GDC 2026 recap. Nazara's $100M full-stack acquisition. Plus what actually differentiates studios when everyone has the same AI tools.
Host: Jonathan Fishman
Newsletter 008: UA Creative Strategy in the AI Gold Rush + Rovio’s vp global marketing podcast
AI Gold Rush webinar insights, playable ad anatomy guide, Rovio podcast, Supercell $3B revenue, and the best mobile gaming reads of the week.
Host: Jonathan Fishman
Newsletter 007: State of Gaming at $81.8B + The Playable Strategy Behind Flambe’s $10M/Month
In this edition of the Unpredictable Hits newsletter read about Market growth flatlined at 0.2%. New releases surged 25%. The gap between winners and everyone else is execution speed. This issue covers the frameworks, creative machines, and AI bets separating the teams pulling ahead from the ones producing more noise.
Host: Jonathan Fishman
Newsletter 006: Podcast with Zynga’s SVP + Why Misleading Creatives Actually Work
In this edition of the Unpredictable Hits newsletter read about Market growth flatlined at 0.2%. New releases surged 25%. The gap between winners and everyone else is execution speed. This issue covers the frameworks, creative machines, and AI bets separating the teams pulling ahead from the ones producing more noise.
Host: Jonathan Fishman
Newsletter 005: PGC Recap & a sh*t ton of things you can’t miss
In this edition of the Unpredictable Hits newsletter read about PGC London Recap, and a sh*t ton of reports and insights.
Host: Jonathan Fishman
Newsletter 004: Playable Analytics, Managing AI minds & PGC London 26
In this edition of the Unpredictable Hits newsletter read about game playable analytics, managing AI minds, and more.
Host: Jonathan Fishman
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