Scopely on growth hacking UA. AI agents running the creative loop. The $6B Moonton deal. Ad fatigue and why copycat creatives stop scaling after 7 days. GDC 2026 recap. Nazara's $100M full-stack acquisition. Plus what actually differentiates studios when everyone has the same AI tools.
In this edition of the Unpredictable Hits newsletter read about Market growth flatlined at 0.2%. New releases surged 25%. The gap between winners and everyone else is execution speed. This issue covers the frameworks, creative machines, and AI bets separating the teams pulling ahead from the ones producing more noise.
In this edition of the Unpredictable Hits newsletter read about Market growth flatlined at 0.2%. New releases surged 25%. The gap between winners and everyone else is execution speed. This issue covers the frameworks, creative machines, and AI bets separating the teams pulling ahead from the ones producing more noise.
