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2026 Gaming Predictions: What the Industry Sharpest Minds See Coming
Read Sett's roundup of 2026 mobile gaming predictions from the industry's sharpest minds. We read through dozens of expert predictions and analyzed through the main themes for the upcoming year.
Jonathan Fishman Head of Marketing
Unpredictable Hits Episode 4: Jon Bellamy
In this episode, we sit down with Jon Bellamy, CEO of Jagex, to explore what it takes to lead RuneScape, a 25-year-old world that millions still treat as home. Jon explains why running Jagex often feels “more like government than game development,” and how community and trust shape every decision. From his early years as a RuneScape player to roles in VC, Huge Games, and now the CEO seat, Jon’s path spans every side of the industry. We discuss legacy, community governance, the real impact of AI on development, and what it takes to keep a living game thriving across generations. From Royal Mail to PlayStation to Hutch, Shaun’s career moved across roles, platforms, and company sizes — all the way to building his own AI-first studio today. It’s a look at how experience, adaptability, and timing shape the way modern game studios are built.
Amit Carmi CEO and mastermind behind Sett’s coolness
How Winners Build a Mobile Game UA Creatives & Playables Machine
We dive into Gossip Harbor's playable strategy to understand how a modern playable machine looks like.
Jonathan Fishman Head of Marketing
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