How Sett’s agents came to run TikGames’ entire UA creative, end to end
Years of experience
Of creatives made by Sett
The Gist
The whole creative loop, off their plate
Instead of carrying the load of ideation, production, and analysis, TikGames pointed Sett's agents at the problems they wanted solved. The result is a long-running collaboration, with Sett now behind nearly all their creative.
The Challenge
UA Burns through creative fast
TikGames has built successful casual games for two decades, and stayed lean and focused the whole time. But paid UA plays by different rules.
Any team can make only so many creatives, and modern UA moves faster than that. Staying competitive means a constant stream of fresh, diverse, high-quality ads, more than most studios want to build in-house.
Why Sett
The whole loop, no new headcount
Sett's agents run the entire UA creative loop: generate concepts, build the videos and playables, read the data, act on it, then start over from point one, every result feeding back into the next, so the engine sharpens on each cycle.
Sett's agents across the whole UA creative process. No more headcount, no hustle, and no endless briefs.
With Sett
The agents learned Tikgames' game and its market
Sett's agents harnessed TikGames' own data, its competitors' data, and live market signals, keeping every concept fresh, aimed at the right audience, and always on-genre. Growth stopped being capped by what a human team could make, and the winners came faster than ever.
We used to juggle creative vendors. Once Sett was producing at this level, we stopped needing anything else
— Alex Tikhman, President, TikGames
The Results
A lean team at full speed
Today, more than 90% of everything TikGames runs is creative generated and built by Sett. Their team stays focused on the game, not on a creative production line.
Jewelscape is climbing on AppLovin, and the studio keeps moving fast toward its goals, because the creative keeps coming without adding headcount.
