The Gist

Multiple titles, one engine, one loop

SciPlay sets the creative brief and approves every creative before it runs. Sett's agents handle the concepting and production inside that brief, across multiple live titles, all on one engine.

The Challenge

Many games, and not enough creatives

SciPlay wanted more winning creatives across its titles, and fast.

Doing that for 10+ games with a human-only, agency or in-house team takes serious investment just to keep up with the sheer numbers the modern UA networks demand. Then comes the challenge of keeping quality and diversity high.

Why Sett

One loop, any title

Beating creative fatigue at scale takes three things at once: volume, diversity, and quality. The deciding factor was the loop, run by Sett's agents inside SciPlay's brief: develop the concepts, build the videos, analyze the performance data SciPlay provides, feed it back, then go again.

And they do it across multiple live titles at once, all on one engine.

With Sett

An agentic production pipeline

SciPlay's UA team sets the creative brief and reviews and approves every creative before it runs. Sett's agents handle concepting and production inside that brief, with weekly feedback sessions keeping both sides tight. Creative volume is no longer the constraint.

See how Sett’s creative generation fits inside a team’s workflow.

The Results

The creative keeps coming, quality intact

Sett's agents keep the slate fed across every live title, week in, week out.

The winning creatives keep coming, and the quality holds at that pace.

SciPlay, Jackpot Party, Gold Fish Casino and Quick Hit Slots are trademarks of their respective owners and are used with permission. Nothing on this page implies SciPlay endorses or is partnered with Sett beyond being a customer. Published August 2026.