Why Sett Has Become Such a critical part of how Tactile scales each of its winners
Years of experience
People
The Gist
Sett scales every hit
Launching a game is one thing. Scaling it is another. To keep growing its proven hits, Tactile leaned on Sett's agents for the diverse, high-quality creative that scaling demands, at a volume no in-house team could match.
The Challenge
Scaling a hit is brutal
To scale its hits and keep them growing, Tactile needed to stay ahead of the curve with a nonstop stream of versatile, high-quality UA creatives.
They needed that speed-quality-diversity holy trinity on tap, without adding headcount or a slow, human-based process.
Why Sett
A full agentic scaling machine
Sett's agents handle the full UA loop: they learn the game and its market, generate fresh concepts, build the videos and playables, read the results, and go again.
They produce the volume, variety, and quality that scaling a game demands, faster than a team could manage. Call it a full agentic scaling engine. Or not, doesn't matter.
With Sett
The agents surface the winning angles
Tactile counts on Sett's agents to keep its hits growing. The agents test a wide range of concepts at scale and read the performance, so the winning angles surface fast and budget goes behind what's already working. Their UA and creative teams are constantly armed with new winners.
Sett's agentic capabilities to own the full funnel of ideation and creation set them apart.
— Jacob Kruger, CMO, Tactile
The Results
Scaling winners, on tap
Sett proves what works on each title, so Tactile can scale its winners with confidence.
Sett's agents provide winners and constantly feed the Tactile team with new assets and data. Now every Tactile hit scales with Sett.
