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Guides

Mobile Game Advertising: The Complete Guide
Every install starts with an ad, so this guide breaks down the networks, formats, and metrics that decide whether it actually works.
Host: Jonathan Fishman
Playable Ad Networks: Where to Run Playables in 2026
Six networks carry most playable-ad volume in mobile gaming: here's what each one requires and how to pick the right mix for your game.
Host: Jonathan Fishman
Playable Ads vs. Video Ads: Which Wins for UA?
Playable ads convert higher and retain better than video ads, but video still wins on reach and cost, so the best UA teams run both.
Host: Jonathan Fishman
Playable Ads: The Complete Guide for Mobile Games
Everything you need to know about playable ads: what they are, why they outperform video and static creative, and how top mobile game studios build and measure them.
Host: Jonathan Fishman
Playable Factory Alternatives Compared
Playable Factory, mraid.io, or build in-house: here's what each actually gets you before you pick a playable ad partner.
Host: Jonathan Fishman

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