Misleading ads are the most advanced content recommendation system in entertainment. They work because they change the aesthetic signal, which changes the audience the algorithm targets. Here's a framework for finding your game's next winning concept.
PGC London 2026 was a blast
Three thousand attendees. Two hundred ninety speakers. We're back in Tel Aviv building, but the buzz from PGC London is still echoing through Sett HQ.
Read Sett's roundup of 2026 mobile gaming predictions from the industry's sharpest minds. We read through dozens of expert predictions and analyzed through the main themes for the upcoming year.
UA is undergoing its biggest transformation ever. The winners aren't chasing random hits, they're engineering systems. Here's what skills you need to master.
UA is undergoing its biggest transformation ever. The winners aren't chasing random hits, they're engineering systems. Here's what skills you need to master.
