How Sett Turned A Proven Klondike Creative Into A Long-Running Winner
Years of Experience
Countries
The Gist
One focused iteration, A running winner
Vizor already had a Klondike creative that worked. Sett's agents added a new gameplay mechanic that turned it into a fresh winner, one that's stayed in acquisition ever since. Focused iteration, extending the life of a strong concept.
The Challenge
The winners got harder to find
As modern UA networks these days require a vast number of diverse creatives to feed their systems, Vizor needed to stay ahead of that demand.
These creatives need to be produced fast, come in bulk, with high diversity and good quality, to have a chance to find that elusive elixir of UA - a true winning creative.
Why Sett
One closed loop, run by the agents
Sett's agents run the full UA creative loop end to end. They iterate on what's working, build the actual playables and videos, read what the performance data says, then feed every result back into the next round, so each cycle sharpens the next.
It's one closed loop: ideation, production, and analysis, run by the agents.
With Sett
The agents trained on everything Klondike had
This agentic team spread its arms across Klondike's knowledge base, its competitors' ads, its live campaign data, and had a running read of every creative, using it to push Klondike's winning creative further, at scale.
The Results
A winner that keeps running
Sett's agents took a proven Klondike creative and added a new gameplay mechanic. The resulting variation became a long-running winner in Vizor's acquisition, showing how a focused iteration can unlock meaningful additional performance from an established concept.
Sett helped us turn a proven creative into a successful new variation by adding an extra gameplay mechanic.
— Volodymyr Rabotiagov, Marketing Creative Director, Vizor Games
It became a long-running playable in our acquisition and is a good example of how focused iteration can extend the life of a strong concept.
